[vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1778107151686{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/amatea.ec\/wp-content\/uploads\/2026\/05\/AM-Historia.jpg?id=7876) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]
[\/vc_column_text][vc_separator color=”orange” border_width=”2″ el_width=”10″][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1779301142491{background-color: #f1f1f1 !important;}”][vc_column width=”1\/2″][vc_single_image image=”7773″ img_size=”large” alignment=”center” css_animation=”fadeInDownBig”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1779301063798{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_text]<\/p>\n
[\/vc_column_text][vc_column_text]Amatea was founded in May 2013, at a time when loose-leaf tea was not yet a common part of Ecuadorian consumption.<\/p>\n
Founded by Jennifer King<\/strong>, after international training in tea culture, it emerged as a project that sought to go beyond simply offering the product.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1779301350099{margin-top: 50px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #f1f1f1 !important;}”][vc_column][vc_single_image image=”7771″ img_size=”80×80″ alignment=”center”][vc_column_text el_class=”cs-mt”]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1779307685421{margin-top: 50px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1779307704566{padding-right: 50px !important;}”][vc_column_text]<\/p>\n [\/vc_column_text][vc_separator color=”orange” align=”align_left” el_width=”10″ css=”.vc_custom_1779307118721{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column_text]In a market dominated by tea bags, introducing loose-leaf tea wasn’t a trend, but a conscious decision.<\/p>\n With over 85 varieties of natural teas and infusions, Amatea marks the beginning of a new category in the country.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”7775″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1\/2″][vc_single_image image=”7772″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1779307712845{padding-left: 50px !important;}”][vc_column_text]<\/p>\n [\/vc_column_text][vc_separator color=”orange” align=”align_left” el_width=”10″ css=”.vc_custom_1779307118721{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column_text]Each blend is born from a rigorous selection of raw materials sourced from Ecuador and around the world.<\/p>\n Traceability, respect for origin, and the constant exploration of new combinations define each creation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1779310634244{margin-top: 50px !important;background-color: #f2eae0 !important;}”][vc_column width=”1\/4″][vc_single_image image=”7774″ img_size=”full” alignment=”center” css_animation=”fadeInDownBig”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1779311044584{padding-left: 30px !important;}”][vc_column_text el_class=”cs-mt”]<\/p>\n [\/vc_column_text][vc_separator color=”orange” align=”align_left” el_width=”10″ css=”.vc_custom_1779307118721{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column_text]Many of our herbs in Ecuador are harvested by women in various communities throughout the country, preserving knowledge and care at each source.<\/p>\n Amatea is also a company built primarily by women, where attention to detail and dedication are essential to every process.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”7776″ img_size=”150×150″ alignment=”center” css_animation=”fadeInDownBig”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1525824565529{padding-bottom: 25px !important;}”][vc_column css=”.vc_custom_1779312624482{margin-bottom: 50px !important;}”][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1779312581218{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/amatea.ec\/wp-content\/uploads\/2026\/05\/AM-Historia.jpg?id=7876) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column] [vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1778107151686{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/amatea.ec\/wp-content\/uploads\/2026\/05\/AM-Historia.jpg?id=7876) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_column_text el_class=”cs-hist-white”]Since 2013, redefining the tea culture in Ecuador.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1779301782951{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”” hide_on_mobile=””][vc_column_text el_class=”cs-hist-white”] Amatea was born with a clear vision: to transform the way Ecuador experiences tea. [\/vc_column_text][vc_separator color=”orange” border_width=”2″ el_width=”10″][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1779301142491{background-color: #f1f1f1 !important;}”][vc_column width=”1\/2″][vc_single_image…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":{"telephone":"+443"},"footnotes":""},"class_list":["post-7769","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/amatea.ec\/en\/wp-json\/wp\/v2\/pages\/7769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amatea.ec\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amatea.ec\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amatea.ec\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amatea.ec\/en\/wp-json\/wp\/v2\/comments?post=7769"}],"version-history":[{"count":7,"href":"https:\/\/amatea.ec\/en\/wp-json\/wp\/v2\/pages\/7769\/revisions"}],"predecessor-version":[{"id":7782,"href":"https:\/\/amatea.ec\/en\/wp-json\/wp\/v2\/pages\/7769\/revisions\/7782"}],"wp:attachment":[{"href":"https:\/\/amatea.ec\/en\/wp-json\/wp\/v2\/media?parent=7769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}From the beginning, its purpose has been to educate,
\nawaken the senses and build a new
\nrelationship with tea.<\/h4>\nPioneers in loose leaf tea<\/h4>\n
Origin that is respected, quality that is assured<\/h4>\n
Origin and hands that make it possible<\/h4>\n
Since its inception, Amatea has maintained a firm commitment:
\nto offer products of exceptional quality and promote a more conscious tea culture, connected with wellbeing<\/strong>, nature<\/strong> and bodycare<\/strong>.<\/h4>\nToday, more than a brand,
\nAmatea represents a
\nnew way of understanding
\ntea in Ecuador.<\/h3><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"